Category: Development

Invading the Product Landscape: Trade-offs and Being Lean

In Part 1, we introduced the Commando, Infantry, Police metaphor that we used to help TIM Group rethink how to transform ourselves into a new product company. The metaphor follows that we use commandos to discover how we invade our target market, infantry to storm across the market building market […]

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Invading the Product Landscape: A Metaphor

TIM Group development has gone through a major change over the last year. Our primary product has crossed over the peak of the adoption curve, and as a company we’ve been pushing new products for new markets. Our product development habits have had to change from techniques for fighting for […]

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